Definition Sales Success

Focus on sales success

A possible definition: Sales success is the interaction of many internal and external factors of a company to successfully place own services or products at the customer to generate sales and to establish a long-term contractual relationship with the customer. The following main actors in the sales process can be identified:

• Customer, need and buying signals
• Company and success framework
• Market, competitors and competitive positioning
• Customer interface and sales activities
• Decisive for sales success is the coordination and interaction of all these factors.

In most cases, it makes sense to analyze the sales process in the company in order to determine the need for action and to refine the interaction. One of the most important points is the communication within the company in order to convey the same target image and understanding for all.

If everyone has the same understanding of the goal and the path, it is possible to work together in the same direction.
The central success factor is the communication, coordination and cooperation within the company.

>>> All factors play a role - only in interaction can success be achieved.